This advertisement is targeted at 12-20-year-old males and is designed to be broadcast on Capital FM. The aim of the advertisement is to encourage them to purchase or persuade their parents to purchase the product.

This campaign is designed to target 18-50-year-old males and would be broadcast on Absolute Radio. The purpose of the advert is to encourage them to purchase one of Motorpoint's "nearly new cars".

This campaign is targeted at thirty to fifty-year-olds from an ABC1 background and is designed for broadcast on Smooth FM and Classical FM. The purpose of the campaign is to encourage them to invest money into AB Property Solutions in exchange for a fixed monthly return.

This campaign is targeted at forty to sixty-year-olds with parents who are seventy plus and in need of care and assistance and are ABC1. The campaign would be broadcast on Smooth FM and Classical FM and the aim is to get them to book a viewing of their nearest Sunrise Senior Living facility.

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