This advertisement is targeted at 12-20-year-old males and is designed to be broadcast on Capital FM. The aim of the advertisement is to encourage them to purchase or persuade their parents to purchase the product.
This campaign is targeted at forty to sixty-year-olds with parents who are seventy plus and in need of care and assistance and are ABC1. The campaign would be broadcast on Smooth FM and Classical FM and the aim is to get them to book a viewing of their nearest Sunrise Senior Living facility.